CAPITAL ONE ORANGE BOWL VIP EXPERIENCE

The Ask –– Develop innovative Experiential Marketing strategies to create world class experiences tailored to UM, but scaled to the full credit spectrum, that activate consumer passions and drive affinity for existing customers, while creating FOMO for prospects


As presenting sponsor of the Capital One Orange Bowl, the Capital One Corporate Experience team hosts up to 170 Total VIP clients and their guests across seven lines of business, for a three-day Miami getaway to experience the excitement of the Capital One Orange Bowl in the sunshine state.




THE LOUNGE

Ballroom | The Ritz-Carlton South Beach
The lounge is the home base for our whole experience, offering a place for our guests to relax and enjoy food and beverage. Inside this exclusive lounge space, VIPs check-in and find a variety of amenities and services available to them throughout each day. The lounge was also home to our Orange Bowl After Party, where VIPs could get a hand rolled cigar, boozy gelato, and watch the rest of the day’s games.






WELCOME EVENT

Courtyard | The Ritz-Carlton, South Beach
To kick off the weekend, guests are invited to join us for a welcome event located in the outdoor courtyard directly in the Ritz-Carlton hotel. We created a space that encourages movement, conversation and enjoyment- and invited a special guest for VIPs to meet.



TAILGATE

Hard Rock Museum | Hard Rock Stadium
Ahead of the Capital One Orange Bowl game, guests enjoy a premium private tailgate experience.
We transformed the Hard Rock Stadium museum to be an inviting space for guests.







ADDITIONAL TOUCHES

All Weekend Long
We didn’t stop with the events. All weekend long, our VIPs had private beach access, received rom drops from world-famous Chef Jose Andres, and more.




our team
Creative Direction | Copy ––– Kaylee Schaefer
Art Direction ––– Mary Kate Brennan
Event Production ––– Alex Saleh
Account Services ––– Kelly Krautheim, Maddie Cutter, Sarah Haffner
Running on Cargo