CHASE SAPPHIRE x HOT LUCK FESTIVAL | MAY 2023

The Ask –– Develop three unique activations for three different locations over the three day festival.
Utilize Hot Luck talent, Sapphire brand assets, and Austin, TX authenticity to create a unique,
superpremium experience for Chase Sapphire cardmembers and festival attendees.




DAY ONE

Thursday, May 25, 2023 | Franklin Barbecue
To align with this intimate, neighborhood block party Chase Sapphire is creating a laid-back, retro vibe for industry pros and GAs alike.






DAY TWO

Friday, May 26, 2023 | Fair MarketThis venue gives us the perfect opportunity to provide a curated and customized hands-on experience – all in a relaxing and shady indoor environment for guests to chill.




DAY THREE

Saturday, May 27, 2023 | Wild Onion Ranch
Taking advantage of the large open-air and open-field environment, Chase can become an iconic
beacon for all guests to see and smell as the night rolls on.








our team
Creative Direction ––– Matt Tornetto
Copy ––– Kaylee Schaefer
Art Direction ––– Mary Kate Brennan
Event Production ––– Mike Beck
Account Services ––– Kelsey Settle, Kate Michels, Lexie Lupton