Hollister Creator Retreat — Mary Kate Brennan

HOLLISTER CO. CREATOR RETREAT

The Hollister Creator Collective comprises of 24 influencers from across the US. We hosted an event at Abercrombie Campus for these creators to collaborate, create organic content, and spread brand awareness with their own followers.

HOLLISTER HIGH

A day long event at the coolest high school in the world- complete with a syllabus, unique lockers for each student, personalized posters, and even a homecoming dance. Using the Hollister Summer Denim campaign, the high school came to life. Creators also got the first look at Hollister’s event wear line, the Life of Every Party.

LOCKERS EXPERIENCE

Upon their arrival on-campus, creators got to open their own Hollister High locker- with a personalized poster, photos of their celebrity crush, and a personalized denim jacket.

THE STUDENT LOUNGE

Inside the cafeteria, we created the student lounge where the creators could customize their jeans and jackets, play in a foosball tournament, and snap their yearbook photo.

HOMECOMING

At Callahan’s, the creators attend homecoming and get a first look at the Life of Every Party collection. There’s plenty to do with karaoke, a photo booth, and a classic superlatives presentation.

YEARBOOK

No year is complete without a yearbook. After the creator retreat, we created a yearbook of photos from the retreat and the creators’ summer brand trips as a holiday gift.