INTERNATIONAL TENNIS HALL OF FAME INDUCTION | AUGUST 2025
The greatness of the game. The best across culture — music, fashion, and food. The chance to see Hall of Famers on the court and off it. A bit of nostalgia for the past and a taste of what’s to come. A headset to play an all-timer in a virtual world; a racket to rally with a great in a real one. A place to sit in on an interview, be part of a Q&A, and take home a memory — a picture, a collectible, an autograph.
The International Tennis Hall of Fame honors the greatness that changes the world.
Now, we’re bringing fans closer to that greatness than ever before.
The International Tennis Hall of Fame honors the greatness that changes the world.
Now, we’re bringing fans closer to that greatness than ever before.

FAMEFEST
We were tasked with creating a ticketed celebration of the best the ITHF and Newport have to offer. We greeted thousands of guests with live podcasts, sponsor booths, photo ops, food, and more, all on the beautiful grounds of the International Tennis Hall of Fame. This was our highest traffic, highest energy activationzone of the weekend. This space used one of the four bespoke look and feels I created, featuring cobalt blue and chartreuse stripes to catch the eye, and incorporate some of the most iconic colors in tennis.
FIT FOR FAME
Every ITHF inductee receives a blazer upon their induction, welcoming them into the fold. We created an elegant, inviting dinner experience for the presentation of these blazers, which for the first time featured illustrations inspired by the impressive careers of our inductees. Illustrator and ACD Lindsey Hays hand-drew the design that lined the blazers and was also used on merchandise sold throughout the weekend. The ITHF saw their highest merchandise sales in induction ceremony history with the new additions.
CELEBRITY PRO CLASSIC
We hosted the inaugural ITHF Celebrity Pro Classic, bringing in tennis-loving talent like Angela Kinsey, Hannah Berner, and Uzo Aduba to play side-by-side with Hall-of-Famers on Saturday.
INDUCTION CEREMONY AND VIP SPACES
We finished off the weekend with the induction ceremony for the Bryan Brothers and Maria Sharapova. We created a beautiful stage, designed all florals, and programmed the whole ceremony– which was made even more special with a surprise Serena Williams appearance.
our team
Creative Direction ––– James Littlejohn, Lindsey Hays
Copy ––– Morgan Conley
Art Direction ––– Mary Kate Brennan
Event Production ––– Matt Justice
Account Services ––– Kate Michels, Erin Schuster
Creative Direction ––– James Littlejohn, Lindsey Hays
Copy ––– Morgan Conley
Art Direction ––– Mary Kate Brennan
Event Production ––– Matt Justice
Account Services ––– Kate Michels, Erin Schuster
