RELIANT ENERGY x RODEO 2023
The Ask –– Create a cohesive thematic for Reliant Energy’s activation spaces at the Fort Worth and Houston rodeos. Incorporate games, photo opportunities, and interactive elements to appeal to rodeo-attendees of all ages.
DICKIE’S ARENA
GIDDY UP! An interactive photo op where rodeo-goers have their chance at 8 seconds of fame on BB the bull, orthey can embrace their silly side in our Reliant-branded rodeo clown barrel.
AMON G CARTER EXHIBIT HALL
In our 20’ x 30’ space, rodeo-goers can press their own souvenir penny, try their luck at bull horn ring toss, and get their ducks in a row-deo. They might even meet Hugo, the Reliant armadillo!
our team
Creative Direction ––– Jaime Beveridge
Copy ––– Susie Schmank
Art Direction ––– Mary Kate Brennan
Event Production ––– Matt O’Keefe
Account Services ––– Marlea Nelson, Ben May, Walter Moore
Creative Direction ––– Jaime Beveridge
Copy ––– Susie Schmank
Art Direction ––– Mary Kate Brennan
Event Production ––– Matt O’Keefe
Account Services ––– Marlea Nelson, Ben May, Walter Moore