CAPITAL ONE x TAYLOR SWIFT: THE ERAS TOUR RFP
The Ask –– Create a concourse activation for Taylor Swift: The Eras Tour that incorporates the Capital One x Taylor Swift commercial and Venture X branding.
Art Director’s note: this is my favorite project I’ve ever had the pleasure to work on. Though Capital One decided to go with another agency, working on a project for my favorite musical artist and childhood role model was a dream.
our team
Creative Direction ––– Kaylee Schaefer, Whitney Patel
Copy ––– Madeline Houston
Art Direction ––– Mary Kate Brennan
Strategy ––– Chrissi Yip
Event Production ––– Danielle Dioguardi, John O’Connor
Account Services ––– Kelly Krautheim, Ottile Hunt
Creative Direction ––– Kaylee Schaefer, Whitney Patel
Copy ––– Madeline Houston
Art Direction ––– Mary Kate Brennan
Strategy ––– Chrissi Yip
Event Production ––– Danielle Dioguardi, John O’Connor
Account Services ––– Kelly Krautheim, Ottile Hunt